In the summer of 2009 Michel Boerrigter and I (Jasper Hartong) formed the initial vision to create a smart personal assistant. We were both intrigued by the amount of possibilities new (mobile) technology brought forward and the lack of innovation in applications until then, to truly change the way we live. After several brainstorms in the course of over six months, we had defined a huge opportunity in bringing intelligence to the calendar. An application that seems to know everything a person is planning to do, but does not much more than sit on top of that behavioural data gold mine.

 

What if people would be allowed to access that information in a safe way and have the capability to react on situations before they actually happened? That would be huge! Electrical cars would charge just enough by night to bring you to your meetings the next day! The heating would turn on automatically just before someone came home! A bus would wait a few minutes because a group of people was arriving later! You’d never missing anything cool as you’d receive suggestions for events or things to do based on your iTunes profile and a direct connection to a ticket operator! You’d get a notification when you’d worked too much and the suggestion to take a day off with your girlfriend before developing a burn-out! Actually supporting the user to live better days!

 

After first working together in a small design agency and investing a year and a half of our lives in the charity project Plakkies, we now began a new adventure together as an IT start-up. Our new plan to nudge the world: Calendar42.

 

With initially just us, two designers in a small office, and the help of two developers we were able to build a prototype and land some initial investment. This allowed us to create the platform we imagined, build a core team, experiment a lot and learn how agile software development actually works.

 

And now it’s 2014 and Calendar42 has matured. Still a start-up for sure and only at the first steps of a scalable business model, but successfully and continuously moving towards our initial vision. Currently with a team of twelve enthusiastic professionals (happy to say that they could easily number more when you read this), several paying customers, a growing number of resellers of our solutions and almost more leads than we can chase, the future seems bright. So if working at Calendar42 sounds interesting to you, please send us your CV.

 

While still firmly committed to our initial vision, we have decided to take ‘the long way home’. Instead of competing head first with the software giants of this world, by trying to develop and sell ‘the most intelligent personal calendar’, we’ve chosen to first solve smaller planning issues that make some specific users happy. Developing these industry and domain specific, dynamic calendar solutions allows us to expand, improve and enrich the platform and have a diverse set of dedicated users on it. The goal of course still being to eventually converge back to our gigantic idea of improving the world as a whole, or at least nudging it in the right direction. Aiming at creating better days for everyone.

In the summer of 2009 Michel Boerrigter and I (Jasper Hartong) formed the initial vision to create a smart personal assistant. We were both intrigued by the amount of possibilities new (mobile) technology brought forward and the lack of innovation in applications until then, to truly change the way we live. After several brainstorms in the course of over six months, we had defined a huge opportunity in bringing intelligence to the calendar. An application that seems to know everything a person is planning to do, but does not much more than sit on top of that behavioural data gold mine.

What if people would be allowed to access that information in a safe way and have the capability to react on situations before they actually happened? That would be huge! Electrical cars would charge just enough by night to bring you to your meetings the next day! The heating would turn on automatically just before someone came home! A bus would wait a few minutes because a group of people was arriving later! You’d never missing anything cool as you’d receive suggestions for events or things to do based on your iTunes profile and a direct connection to a ticket operator! You’d get a notification when you’d worked too much and the suggestion to take a day off with your girlfriend before developing a burn-out! Actually supporting the user to live better days!

After first working together in a small design agency and investing a year and a half of our lives in the charity project Plakkies, we now began a new adventure together as an IT start-up. Our new plan to nudge the world: Calendar42.

With initially just us, two designers in a small office, and the help of two developers we were able to build a prototype and land some initial investment. This allowed us to create the platform we imagined, build a core team, experiment a lot and learn how agile software development actually works.

And now it’s 2014 and Calendar42 has matured. Still a start-up for sure and only at the first steps of a scalable business model, but successfully and continuously moving towards our initial vision. Currently with a team of twelve enthusiastic professionals (happy to say that they could easily number more when you read this), several paying customers, a growing number of resellers of our solutions and almost more leads than we can chase, the future seems bright. So if working at Calendar42 sounds interesting to you, please send us your CV.

While still firmly committed to our initial vision, we have decided to take ‘the long way home’. Instead of competing head first with the software giants of this world, by trying to develop and sell ‘the most intelligent personal calendar’, we’ve chosen to first solve smaller planning issues that make some specific users happy. Developing these industry and domain specific, dynamic calendar solutions allows us to expand, improve and enrich the platform and have a diverse set of dedicated users on it. The goal of course still being to eventually converge back to our gigantic idea of improving the world as a whole, or at least nudging it in the right direction. Aiming at creating better days for everyone.

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